By Sarah Tone, Communications Coordinator

The Anti-Racism in Sport Campaign is a Winnipeg-wide anti-racism campaign that launches April 21, 2021, and will continue through March 2022. Funded by Canadian Heritage and led by Immigration Partnership Winnipeg the campaign seeks to disrupt all levels of racism, from micro-aggressions to systemic racism, through a multifaceted approach that includes: a research project, junior high school presentations, training for sport stakeholders, a public awareness campaign, and an Anti-Racism in Sport Accord. The campaign partners with diverse Winnipeg-based partners and stakeholders to address racism and discrimination in sport in our city.

Sport Manitoba has active members on the Anti-Racism in Sport Advisory Committee that oversee, advise, and provide input on the development and implementation of the campaign. Advisory Committee members and partners also sit on Working Groups for each campaign activity.

Anti-Racism in Sport Campaign


Campaign Launch

Celebrate the launch of Winnipeg’s Anti-Racism in Sport Campaign!

Date: April 22, 2021

Time: 9:00 a.m.-10:00 a.m.

Location: Zoom

Registration (required)

Campaign Activities

Research: Researchers from the University of Manitoba will conduct research and collect data on lived experiences of racism and discrimination in sport, root causes of racism in sport, and existing anti-racism initiatives and resources to help inform our campaign activities.

School Presentations: With a team of prominent professional sport figures and community sport leaders, the presentations will target middle school students, teachers and school administrators to point out the negative impacts of racism and discrimination in sport. They will educate students on how to identify racism and discrimination, and promote inclusion in sport, inside and outside of school.

Training for Sport Stakeholders: We will deliver presentations and workshops for key sport stakeholders with education and training on how to identify, address and eliminate racism and discrimination in sport. This includes incorporating the Truth and Reconciliation Commission’s Calls to Action, specifically 89 and 90, to address barriers, policies, programs, and initiatives for physical activity and sport, and that they are inclusive of Indigenous peoples.

Public Awareness Campaign: A city-wide public awareness campaign will be implemented through social media, public advertising, mainstream media, and key events. The campaign will include key messaging and imagery for those involved in sport that raises awareness about experiences of racism and discrimination, promotes inclusion and multiculturalism.

Accord: We will develop an Anti-Racism in Sport Call to Action and Accord which includes a statement and the development of tools and resources for participating organizations. The Accord will host an annual event whereby organizations can sign on to the initiative and be accountable for the implementation of the actions.

For more details visit: